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who owns your mother's maiden name? |
> identity
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Some people might assume that the mother was unmarried - perhaps a single parent. They might even jump to conclusions about a person's socio-economic status or character. But these conclusions may be wholly false, grossly unfair, or just completely irrelevant - bad logic as well as bad ethics.
It's easy to pick holes in the logic. For example, it's perfectly possible for a woman to marry a man with the same surname. I have two friends who actually did this - one called Smith and one called Patel. So the married name is identical to the maiden name. Furthermore, a proportion of divorced women revert to their maiden names, while others retain their ex-husband's names.
These elements of personal history are significant aspects of a woman's identity - and also affect the identity of her children. But surname information is an unreliable indicator of these identity - and simplistic judgements may be grossly unfair. And there are also important privacy implications.
However, for many purposes, what matters to the "average" business is the "average" customer. This representation is also a form of identity (template) - any customer or employee who doesn't fit the template may be subject to (possibly unfair) discrimination. If a finance company gives you a poor credit rating because of some coincidence of surname - how will you find out, and to whom can you complain?
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