An advertisement for Solutions Renewable Energy

Advertising

"Half the money I spend on advertising is wasted; the trouble is I don't know which half".

This quote, attributed to John Wanamaker (1838-1922), is regularly trotted out by clients and agencies alike. It's a smart quote - but it's rubbish. If you're going to measure the success of advertising by how many sales you make from one person viewing one ad at one point in time a 50% conversion rate would qualify as an astronomical success.

So why do multi-billion dollar corporations advertise? Because, done well, it works! That is, when you win more business, create new customers for your product, make a good return on your advertising spend, have prospects choose you rather than someone else - it works.

Whether or not you need to advertise in the conventional sense needs some thought. Advertising just because that's what your competitors do doesn't cut it at Market Bite.

If you do decide to advertise there's a lot of considerations beyond 'what does it say and how does it look'. Where the advertisements appears, how many people see it, what sort of people see it, how often it gets seen, how strong the proposition appears, the level of background noise - we could go on.

What's important is that your marketing gets a sound return on the investment you make and that your advertising supports your overall marketing and brand strategy.

At Market Bite we will happily produce a piece of creative in response to your requirements or we can work with you to ensure your business proposition is presented in the best possible way to as many likely prospective customers as possible.

So the next time you're wrestling with your marketing budget and wondering whether a 30 second radio commercial will offer a better punt than a quarter page in the local paper, or whether Yellow Pages is still the best place to advertise the collected works of J.R Heartley, then give Market Bite a call.