CASE STUDY

Is it possible that …..

1 in 4 of your target families don’t even know that you exist?
A friendly welcome is the single most effective tool in encouraging repeat visits?
63% of parents never use your centre as they have no idea what happens there?
Most target parents don’t even bother to glance at your brochure?

This is a mere glimpse into the research findings for a Bradford Children’s Centre that was determined to understand parental attitudes to the Centre and acquire guidance on how to market its services more effectively to increase visitor numbers.

Within 3 months of conducting independent research and launching the recommended strategies based on findings, the Centre now reports:-

~ Oversubscribed courses for the first time ever with waiting lists for future dates.

~ Increased attendance at the centre by over 35%, most significantly, mainly from the most deprived areas and hard to reach families.

“A big thank you for your recent work, it is already making a difference to us and the families we serve. You were worth every penny!”

Headteacher - Woodside Primary School & Children’s Centre