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Case histories
On-event news
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This presented a major time-zone challenge: tracking progress
stage-by-stage - between, say, Buenos Aires and Lima - then satisfying
demand for hot stories from as far afield as Warsaw, Tokyo or Adelaide.
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London-Sydney and Rover’s World Championship bid made similar demands.
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Today, IT makes
some things simpler but increases pressures by heightening expectations
of the speed and quantity of news delivery. On trans-Sahara events, the
dawn wake-up call invariably comes from a C130 Hercules hurrying its
on-board TV studio to the next bivouac.
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When Mitsubishi's Paris-Dakar team enlisted Anthony Howard to
provide a news service across the Sahara, he operated from remote desert
airstrips, amid sand storms and 0-30 degrees Celsius temperatures.
Bulletins, agreed with the Japanese team director and a French aide,
were sent nightly via satellite, translated into four more languages,
and despatched onwards to 40 countries.
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Out of the frying pan into the fridge: a week
after the desert dust had settled, his focus turned to the Swiss Alps,
helping the Aerial Display Company deploy hot air balloons for clients
such as the Financial Times and Motorola in the annual festival
at Chateau d'Oeux.
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