Writing for the new media
 Hypertext
nMake text short by splitting the information up connected by hypertext links
nWriting for interlinked information spaces is different than writing linear text. rhetoric of departure and rhetoric of arrival
nWhen users link to a page from a search engine, they should know immediately how the page relates to their query
nIntro page with links to content pages
nEach page focuses on one topic/theme
nAll pages should have unique titles