How we ‘Read’ on the Web
n79% of users scan; only 16% read word-by-word
nReading from computer screens is 25% slower
than from paper
nWeb content should be 50% the size of paper equivalent
nOnly 10% of users scroll beyond the information
that is visible on the screen
nApprox 10 seconds response time before users lose interest
nIf a page does not appear relevant the user will click the Back button or go somewhere else after 2 to 2 seconds
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