8/10 don’t ‘read’ web pages
nUsers comment on the content first
nUsers need to understand where they are in a
website's information architecture
n‘Look’ is important
n
nUsers look only for the thing they have in mind
nDon’t like marketing or hyped language.
n
nOutdated information is irritating
nHate long download times
nDon’t like long, scrolling pages:
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