An
interactive simulation designed to provide students with a
close-to-life experience of setting up their own business.
Jenny Pepper
wants to set up a Pizza business. She has to persuade the bank to
lend her the money she needs to set up the business. So she needs to
produce a business plan; and this is where you, her consultant, come in.
From the
point when you log on and decide the business name, you are
responsible for critical decisions such as identifying the market,
setting up the business, choosing staff, working out the costs and
marketing. Instructed by the Guide, helped by Brains (who is fairly
streetwise but often doesn't know the theory) and armed with a
calculator and a glossary, it's up to you to complete different
sections of the business plan which will persuade the bank or otherwise.
At the end
you find out whether Jenny manages to get her bank loan.