Air Freight Marketing Course

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Air Freight Marketing Course

A Proven Programme for Managers in the Air Freight Industry

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Air Marketing Seminar

Air Management & Strategy

Stephen Shaw & Associates Training and Consultancy in Airline Economics and Marketing. ESTABLISHED 1984

New Challenges in the Marketing of Air Freight

Today, there are no easy answers to the question of how to achieve success in the challenging, complex world of air freight.

The forces of deregulation and liberalisation have meant tough competitive conditions for many airlines. At the same time, customers are becoming more demanding and the pace of change faster than ever before.

The SSA Air Freight Marketing Course- A Proven Programme

For air freight managers aiming to address their strategic challenges, Stephen Shaw and Associates offers a proven programme dealing with the subject of marketing in the air freight industry.

Established in 1989, the course has run annually since. It attracts delegates from many of the world's leading airlines and now boasts a distinguishes panel of guest speakers which includes well-known industry leaders with strong opinions and the presentation skills to put across their views in a forthright, provocative way.

The course director is Stephen Shaw, Managing Director of SSA and author of the standard work "Effective Air Freight Marketing" published by Pitman Books.

Who Should Attend?

The course will be beneficial for the following categories of people in the air freight industry:

	established air freight managers who will experience an opportunity for thought and reflection away from day-to-day pressures;
	managers who have recently joined the air freight industry from outside;
	people who have recently taken up a management position in air freight after career experience on the passenger side of an airline's activities;
	people who have taken up a role in air freight marketing after career experience in air freight operations.