This book describes the Plant Health Care (PHC) approach that many
landscape care companies have adopted in the USA and a few have adopted in the British
Isles. The following chapters describe the approach in detail and offer advice on how to
implement a system within an existing business.
Chapter 1. Plant Health Care (PHC): An Overview.
Chapter 2. Plant Health Care Marketing: The Consumers.
Chapter 3. Plant Health Care Marketing: Strategies and Planning.
Chapter 4. The PHC Marketing Plan.
Chapter 5. Plant Health Care Marketing: Selling the Service.
Chapter 6. Plant Health Care Marketing: Pricing Programs.
Chapter 7. Plant Health Care Monitoring and Inventory.
Chapter 8. Plant Health Care Diagnosis.
Chapter 9. Technical Resources and Strategies.
Chapter 10. Record Keeping and Evaluation.
Chapter 11. Plant Health Care Equipment and Staffing.
Chapter 12. Plant Health Care and the Landscape Design/Build Process.
A Guide to the Plant Health Care Management System. 148 pages. ISBN
1-881956-09-1. Second Edition. Published in 1995 and available from the The ISA.
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Book
Summary
A Guide to the