Saturday, January 20, 2001: ALL SUBSCRIBERS

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       Home Business International Network 300
              E - Z I N E   U P D A T E

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            Get your FREE Directories at:
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                         and
         http://www.refercentral.com/hbin300
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 NEW!     NEW!     NEW!       NEW!     NEW!     NEW!
 Advertise in our E-Zine to over 1,500 eager online
 members. http://www.hbin300-advert.u4L.com


()==========((  SPONSOR ADVERTS  ))==========()

 Get your FREE Downline and FREE INTERNET
 INCOME!® COURSE - ongoing training on how to
 create multiple income streams worldwide via
 the Internet. ($295 value!).
 http://www.sixfigureincome.com/free/?147653.110
 
 ------------

 10 FREE Marketing Books...with your FREE
 subscription to the Online Business Builder.
 Each edition is full of outstanding articles
 and information to help you build your business.
 Just click the link For your FREE Books &
 Subscription.
 http://www.home-online-business.com/subads.htm
 
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 NEED A LAWYER?
 Legal Revolution sweeping the US. For just
 pennies a day gain legal protection for you
 and your family. See what the American Bar
 Association is calling the wave of the future. 
 Lucrative Biz-Op also.
 mailto:membership-8922@infogeneratorpro.com

()==========((  SPONSOR ADVERTS  ))==========()



*~~~~~~~~~~~~~~~~~~~*
NEW MEMBERS PROMOTION
*~~~~~~~~~~~~~~~~~~~*

 Welcome to the new 43 subscribers we have this
 week. I'm sure you are thinking...
 "What do I do next?".
 We hope you will find this community of surfers
 a rewarding and helpful experience. 
 Each NEW member on our list is allowed to place
 an advert within the HBIN300 Ezine. The advert is not
 allowed to be of an illegal or of a sexual nature 
 (We will check it first).
 
 The advert can be 6 lines deep PLUS a URL and 55
 characters in length. FIRST COME ... FIRST SERVED!!
 To place you advert please email it to...
webmaster@workathome.u4L.com?subject=New_Member_Ad

*~~~~~~~~~~~[ FREE Member Advert ]~~~~~~~~~~~~*
 Honey, I Fired the Boss !! 
 Join thousands in Doing the Same !!
 GO TO 
 http://www.sixfigureincome.com/free/?144366
*~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~*

 If you feel like, you would like to submit an article
 for inclusion in a future edition of this E-Zine then
 please email us at:
webmaster@workathome.u4L.com?subject=Ezine_Article
 
 We have created a space online for displaying of CHECKS /
 CHEQUES. This webpage can be found at:
http://www.users.globalnet.co.uk/~uhadms/chequesa.html



*~~~~~~~~~~~~~~~~~*
NEW INCOME PROGRAMS
*~~~~~~~~~~~~~~~~~*

BizOppAlliance:
 Resources and tools necessary to help you with
 your on-line or off-line business endeavors! 
 101 Business Opportunities in a box. The
 Business Opportunity Alliance is valued at
 $149.95. International
http://www.bizoppalliance.com/index.cgi?id=12378

DesktopDollars:
 You can get paid for an unlimited number of
 monthly hours. DesktopDollars will share 70% of
 the money they receive from advertisers with
 you, based on the amount of ads you see and that
 your referrals see as well on the bar. 
http://www.desktopdollars.com/default.asp?id=hbin300@tesco.net

Get Response:
 GetResponse offers free autoresponders if you'll
 put up with their ads. We think you should. The
 referral program is pretty meagre. We're placing
 it here only by popular request.
http://www.getresponse.com/?20891


 We have been SO busy with the relaunch of 'Six
 Figure Income that we haven't looked at many
 programs this week, sorry!
 The best thing we can do is point you to the
 following website and let you choose which
 programs to join...
http://www.homebiz-zone.co.uk/chequesa.html



*~~~~~~~~~~~~~~*
PROGRAMS REMOVED
*~~~~~~~~~~~~~~*

List of known closed / cancelled affiliate programs:
 2Mail Dutch,  Adsavers,  Appio,  CatPile, 
 ClickZones,  E2Dia,  Elance,  GoldBar, 
 Gravity Goo,  Home Page Rewards,  Ikena, Jotter,
 Miracle Mail,  mValue,  MyOwnEmpire, 
 NavegarXcash, Pay4Mail (Tips4Free),  Paying Ad,
 PointClick,  Power Dime,  Prize Dispenser, 
 Send it on,  Shopvault,  Surfing Prizes, 
 Virtual Ads,  Written By Me,  YourInterNetwork

 If you know of other FAILED programs please email
 us at:
webmaster@workathome.u4L.com?subject=Failed_Income_Progs



*~~~~~~~~~~~~~~~~~~~~*
INCOME PROGRAM UPDATES
*~~~~~~~~~~~~~~~~~~~~*

ClickWage: 
 We want to remind all of our members about our
 daily $5 contest. We will randomly select a
 ClickWage member each day in January and credit
 $5 to their account. We may extend the contest
 to future months if there is member interest and
 participation. Please check rules regarding
 contest. 
http://www.clickwage.com/cgi-bin/signup.cgi?r=hbin300@tesco.net

EmailThatCounts:
 Emailthatcounts auctions will be closed for the
 next few weeks. We will be taking inventory,
 restocking new prizes, redesigning the website
 and completing the upgrade of our server. The
 auctions will return on Feb 14 2001. Thanks for
 your patience during this upgrade 
http://emailthatcounts.com/cgi-bin/srwp3.pl?4475

Skiddly:
 As you know by now, Skiddily.com Ltd. is making
 some changes regarding our member payout
 process. At the end of January, we are moving to
 a payment request system for all members and
 will also be implementing our International
 Payment System.
 To prepare us for this change in payment
 methodology, we are asking all members at this
 time to make sure that their account information
 is up to date. Since we take fraud very
 seriously, we require you to have proper account
 information on file at all times
http://www.skiddily.com/?id=4905

*~~~~~~~~~~~~~*
TIPS AND TRICKS
*~~~~~~~~~~~~~*

WRITING EFFECTIVELY -- GETTING TO THE HEART OF 
THE SALE
by Kevin Nunley

 Nothing sells like simple, easy-to-read
 advertising copy. Penning clever, articulate
 prose may be tempting, but busy prospects and
 customers will respond faster to short words and
 simple sentences. This is especially true for
 web sites and sales letters.

 You usually only have a few seconds to capture
 the attention of your customers in your writing.
 This means that you have to be brief in your
 message, and you have to cut to the important
 information early -- getting to the heart of the
 matter before your readers turn away. You should
 follow a few simple rules when writing in this
 quick style:

* Keep your paragraphs short. Sales copy should
  rarely use paragraphs longer than three
  sentences. One and two sentence paragraphs
  work great.

 Why? Most readers are in a big hurry. Long
 paragraphs look intimidating and hard to read.
 Short chunks of copy separated by white space
 immediately say "get this information fast."

 It also looks nicer on the page. Recently an
 editor of a major national magazine told me he
 favors articles with two and three sentence
 paragraphs. The look of the article is almost
 as important as what it is about.

* Keep your words simple. Someone once wrote a
  note to me that said, "I favorably anticipate
  interaction on this issue." Wouldn't it have
  been simpler and more effective to just say "I
  look forward to talking with you about this"?
  Sure, I understood the first sentence. But the
  second sentence is a no-brainer to understand.

 Try not to use a four-dollar word when a more
 common one will do. Keep sentences short. Limit
 the number of sentences that have commas in them
 (a sign that your sentence is getting complex).
 Break complex sentences into shorter ones.

 Of course, there are some exceptions. Lawyers,
 CEOs, and college professors often insist on
 flexing their intellectual qualifications by
 using complex prose. In those cases, give the
 audience what they expect.

* Cut straight to the customer's needs. Savvy
  marketers stress the benefits a customer will
  receive when they buy. They try to get
  straight to the customer's personal emotions.

 "Earn more money! Spend more time with family.
  Get the dream car you've always wanted. Show
  the boss how you saved 20% on all future
  supplies."

 Those lines make you feel good about your future
 and proud of your accomplishments (or future
 accomplishments you will achieve AFTER you've
 purchased the product.)

 The copy tells the customer "you're ok, what you
 want is ok, and you should have what you want."

 Build emotion into your marketing by stressing
 the problem your product or service solves. It's
 a BAD problem that makes people miserable. Build
 up the stress the reader feels. Then show your
 customer how to relieve that stress by
 purchasing your product

* Use phrases that will capture the audience's
  attention. There are a few proven phrases that
  will quickly and effectively target your
  customers' emotions and concerns. Just drop
  them in from time to time.

1) Almost everyone feels pressed for TIME:

 "People feel pressed for time these days:...be
  there for family and friends."

 "...spend more time making money and less time
  (doing what YOU do)."

 "...take time for yourself."

2) Customers usually have a need for MONEY:

 "Everyone wants to earn more money:...a steady
  monthly income."

 "...the cash you need to afford life's extras."

 "...earn what YOU deserve."

3) Customers love to get something FREE:

 "...PLUS you get this valuable BONUS!"

 "...No-cost service."

 "...FREE for a limited time."

 "...try us at NO charge."

4) Customers like to feel safe with a GUARANTEE:

 "...No-risk, no-hassle opportunity."

 "...90 day 100% money-back guarantee."

 "...Love it or your money is refunded with no
  questions asked."

 These brief phrases will get your point across
 quickly and target the areas that customers are
 concerned about. With this kind of simple,
 direct writing, you can make your point (and
 hopefully make your sale) in a way that is both
 effective and considerate to your customers.

 Publicize your business with Kevin's popular 
 all-out marketing packages at
 http://DrNunley.com/marketing_plan.htm Now with
 lower prices! 



*~~~~~~~~~~~~~~~~~~~~~~~~*
MESSAGE FROM E-ZINE EDITOR
*~~~~~~~~~~~~~~~~~~~~~~~~*

 Find out about (Andy S. Murray), 
 the Home Business International Network 300 E-Zine at:
 http://www.workathome.u4L.com
 If you use ICQ my number is: 35122399


 NEW!     NEW!     NEW!       NEW!     NEW!     NEW!
 Advertise in our E-Zine to over 1,400 eager online
 members. http://www.hbin300-advert.u4L.com


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