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So, next time you're strolling around the West End, why not pop into the Internet Exchange at the Trocadero and look out for Peter checking his emails. With his distinctive robers (made by the Queen's Robemaker, Ede and Ravenscroft, at £3000) and his bell (Whitechapel Bell Foundry, £500), you can't miss him. If you can't see him just stand still for a moment and listen. You'll definately hear him, for his plaintive "Oyez, oyez" and the strident ringing of his bell are unmistakable and he proudly boasts "I never loose my voice!"

Peter started life as an actor and attributes his impressive voice to the disciplines of the stage. In 1974 he answered a small ad and was given the job of Town Crier for The London Experience - a tourist attraction which stood ont he site now occupied by the Trocadero. For three years he stood outside, ringing his bell to attract attention, apparantly with great success. This led to several London boroughs employing him on retainer to fulfil his duties when required so much so that Peter holds the title of Town Crier for Covent Garden Market, Docklands and Regent Street. His calendar of events include the Epsom Derby and the Wimbledon Tennis Championships, where he is a popular and much-loved institution. He also leads the London Parade every New Years Day.

Via his website Peter is doing more and more commercial work, but insists he isn't in it for the money. He does it, he says, because he loves his work, and he loves his country - and it would appear that his country loves him too. He has recently picked up commissions from Hamleys toy shop, the London Aquarium, the Britain In Bloom Festival, the British Tourist Authority...the list is endless. Peter's work has also taken him abroad, to such far flung locations as India, America, Australia and Japan, where he leads parades, promotes local attractions, and works for hotels, department stores and airlines.

"My bell is a key," Peter observes. "It opens doors to places most people can only dream about." This certainly seems to be true, as he hobnobs with royalty, politicians and celebrities alike. Indeed, he announced the birth of the HRH Prince William, the future king of England, at the very gates of Buckingham Palace.

One of Peter's proudest moments was recieving the Freedom Of The City Of London - an archaic but prestigious honour which is given in the mayoralty by the Lord Mayor. This entitles the bearer to such privileges as the right to be hung (should the need arise) by a silken rope, and the right to herd sheep across Tower Bridge. A most convenient arrangement.

Town crying originated in Britain in the eleventh century and was a vital source of information until the late ninteenth century. Public literacy was poor, so the town crier would pass on the news to the masses without the need for newspapers or books. The comparison must obviously be drawn between this primitive communication and Peter's website. The old meets the new indeed, and it is good to see the two existing in such enthusiastic harmony. Peter visits the Internet Exchange at least once a week, and is recieved by staff as an old friend. He can send information and contracts around the world in seconds, and he attributes his recent commercial success entirely to the Web. "I'm delighted," he says. "Work just keeps coming in."

His latest coup is signing a contract with Yorkie Bar, sponsors of the Premier Football league. Peter's distinctive voice and bell will soon be heard at Premiership matches throughout Great Britain.






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