... breathtaking ... essential reading ...

... inspiring, intriguing and sometimes infuriating ...

... a stimulating, idiosyncratic, quirky book.

There is currently an explosion of new businesses - not just small start-ups but substantial launches.  Many well-known brand names are cut-and-pasted onto new products and services.  And not just e-versions of existing businesses either, although that's certainly part of the story.  A grocery store opens a bank or insurance company.  An insurance company opens a hospital or car breakdown service.  Suddenly, and without warning, there's a major new player in the marketplace..

Is this new?  No, of course not.  But what is new is the way it's done, and the speed.  Thanks to the plug-and-play approach, a new business can be rapidly assembled as a loosely coupled set of partnerships and services, with a complex business process spanning many organizations.  These business structures (and the software and services that support them) evolve in complex ways, beyond the control of any single player.  Even a substantial company can now be viewed as a component of a much larger system, rather than as a self-contained business operation, and this has huge implications for planning and managing at all levels.

In this book, we explore these new business opportunities in terms of components, relationships between components, and the assembled systems.  We demonstrate techniques for planning and managing evolutionary change, and we identify strategies for business survival and success.

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