Fetish & Fetishismveryard projects > technology management > fetish & fetishism
|consultancy||A fetish is a simplified view of the world, in
which a property of a relationship or system is reduced to a property of
Fetishism is the tendency to describe something as a property of an isolated entity, instead of describing it through relationships with other entities.
Marx identified economic forms of fetish, Freud identified psychological forms. Both Marxian and Freudian forms of fetish share the same logical structure.
The tendency to describe subjective judgements as if they were objective
The tendency to focus on specific articles or devices.
The tendency to describe technical artefacts or commercial products as if they were independent of any socio-economic context.
The tendency to overlook the blood, sweat and tears that went into something.
Pseudo Objectivityveryard projects > technology management > fetish & fetishism > pseudo-objectivity
Both these examples involve a logical fetish. PROMOTION PROSPECTS and ESTIMATED BENEFITS are not pure objective properties of EMPLOYEE and PROJECT PROPOSAL respectively. They are subjective judgements.
The fetish involves overlooking the source of these judgements - the
subject making them. Promotion prospects should not be regarded as an isolated
property of an employee, but says something important about the working
relationship between an employee and his/her manager - among other things.
Assessments and estimates are not dry facts but charged opinions. People
commit themselves to these opinions, and are then motivated to make them
|veryard projects > technology management > fetish & fetishism||
Copyright © 2003 Richard Veryard