By John Cole

No need to be limited to traditional notions of the church magazine .

Key factors in the effective use of the printed word:

Deciding who one wishes to read whatever is published.

Designing a document which is appropriate in terms of its style, format and level of sophistication.

Producing something which its intended readers will find credible and which reflects honestly the life and aspirations of the church it represents.

Producing something which tells about people in a loving and newsy way.

Producing something which people want to read and which tells them things they are glad to know.