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e-commerceare you destined to be master or slave? |
> four
key agendas
> design
approaches for dotcom
|
recent news items
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User agenda | We've got ourselves a website. What happens next? |
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Government agenda | We want to get all companies, however small, into the e-business world. (Whaddya mean, we should get our own act together first?) |
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Vendor agenda | Buy our enabling tools and/or our professional design services, and you could be the next e-business success story. |
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Media agenda | It's a lottery. Lots of people throwing away relatively small amounts of money. A few people getting very rich, at least on paper. And not much going to good causes. |
1 | Business strategy | E-commerce changes the basis of competition. Emerging patterns of enterprise and organization. Implications for IT. | white
paper (pdf) |
2 | Business process | Most e-commerce ventures are flawed. Poor business processes result in customer frustration and dissatisfaction. Importance of integrating e-commerce processes with regular business processes. Implications for IT. | ![]() |
3 | Business risk | New dangers of e-commerce - new patterns of fraud, malice and mischief, new modes of system failure. | ![]() |
4 | Trust and authenticity | New ways of managing relationships with customers and business partners, with many implications including legal, commercial risk and marketing. | ![]() |
5 | Identity | New ways of identifying customers - individuals instead of large corporations, individuals as members of friendship circles, and so on. Implications for IT, especially data management. | ![]() |
strategy | process | risk | relationships | identity | |
accurate
assessment |
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pointed
planning |
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focused
fix |
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intelligent
implementation |
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opportune
overhaul |
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accurate
assessment |
We usually start with a short assessment. More detailed assessments may prove necessary at a later stage. |
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pointed
planning |
Some consultants see planning simply as the definition of a solution,
and a schedule for implementing the solution.
Planning also identifies the factors that must be balanced in the solution, and the tactics for keeping these factors in balance over time. |
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focused
fix |
Some consultants will try to make you believe that the assessment and
planning processes will automatically generate some quick wins. (Of course,
they're not stupid enough to make any guarantees.)
We don't expect to find any quick wins by simple straight-line thinking. Our clients are mostly intelligent and diligent enough to have already found and harvested all these opportunities. If there are any quick wins left to be exploited, they will require a fresh perspective. |
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intelligent
implementation |
The implementation of a plan may take an extended period. We may take various roles, from active participation to mentoring and occasional review. |
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opportune
overhaul |
Some consultants will insist that you start with a top-down "strategic"
plan of the whole enterprise. The danger with this approach is that either
it is too superficial to be valid, or it takes too long and is out-of-date
before it is half-way through.
We believe that this is an activity that should go on all the time, in parallel with other activities. It requires understanding, inhouse capability, and a degree of trust. Our clients typically involve us in this activity when they feel ready to do so, often after some joint work in other areas. |
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www.e-centre.org.uk | UK-based organization, claiming to represent over 16,000 members. |
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www.cabinet-office.gov.uk
/innovation/1999/ecommerce/index.htm |
UK government position paper on e-business and related topics. Titled e-commerce@its.best.uk. |
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www.electronicmarkets.org | Electronic Markets Journal. In particular, take a look at a 1998 paper on Business Models for Electronic Markets by Paul Timmers. (He's a big cheese in the European Commission.) |
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www.wired.com | The online version of Wired magazine. Racy and well-informed. |
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Copyright © 1999, 2000 Veryard Projects Ltd http://www.veryard.com/business/ecommerce.htm |