After his last voyage Tom
appeared on numerous television and chat shows in the USA
and Britain, TV coverage was beamed throughout the world
to Australia, Canada, Japan, Europe and coast to coast
USA and major newspapers throughout the world covered Tom
throughout and beyond the journey. Several International Magazines
such as "Hello!" did substantial features on
Tom and his accomplishments,
further publicity was gained for his sponsors by his
endorsement of their secondary merchandising.
This current project has already generated significant media interest, with items on: Granada TV; BBC; Channel One, UK; RAI - Italy; TVE and Sud Canal Spain; GBC Gibraltar. There have been feature articles in UK magazines: 'Loaded'; 'No Limits'; 'Yachting World'; 'Yachting Life'; 'Practical Boat Owner'; Sailing Magazine - USA and 'Motor Boat Monthly'. Newspaper articles have appeared in the Daily Mail; Mail on Sunday; Daily Telegraph; The Daily Express; Daily Star; The Times; The Mirror; Liverpool Daily Post and Echo; Gibraltar Chronicle; Insight and Sud in Spain and City Link in Florida.
The enormous advantage to sponsoring something like the Atlantic Challenge above all others is its' continual global exposure. His previous major sponsor admitted in a trade magazine to receiving in the region of £1 million worth of free advertising in the UK alone. We estimate the total world exposure could be valued at considerably more.
This site was designed in association
with NGP Productions Ltd.